School is in Session!
Take a DJ/artist class with
The DJ that's toured the world with
Backstreet Boys
Ice Cube | Flo Rida
Ariana Grande
What you'll learn
The Untold Stories from Behind the DJ Booth
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Insider Secrets for artists and DJs
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How to Win in the DJ/Music game
This isn't like any other class you've ever taken- it's not in some boring lecture hall...
it's at a pub or club near you!
Because how much more fun is a class when you have a drink or two?
This isn’t a club night. This isn’t a boring lecture. This is something no one’s ever done before. Imagine a night where you pull up to a pub, grab a drink, and hear the raw, unfiltered stories that most DJs would never dare to tell. From the chaos of equipment failure in front of 25,000 people (and flipping it into a viral moment)… To the night I got my homie a lap dance from Rihanna herself… To the real truths about what it actually takes to make it in music — the ones nobody’s sharing on TikTok or YouTube. Whether you’re just curious about the behind-the-scenes world of DJing… Or you’re an up-and-coming DJ or artist ready to level up for real — this night is built for you.
Who is this for?
This seminar is for DJs, artists, and anyone curious about what really happens before the music starts. If you’ve ever wondered what it takes to move from spinning tracks in your bedroom to opening for world-class acts around the globe, this is for you. Whether you’re just getting started or you’re already gigging and want to level up, you’ll get real-world insights that no one talks about — from building your brand and handling business deals, to mastering the mindset it takes to survive and thrive in this industry. This isn’t just for the dreamers — it’s for the doers who are ready to turn passion into a profession and want a real look behind the curtain.
Here's just some of what you're going to learn
Get ready for the wildest behind-the-scenes stories — and the real lessons they taught me about surviving and thriving in the music world. ✔️ How I helped a friend get a lap dance from Rihanna in London — and what it taught me about the power of seizing the moment. ✔️ How Darude (yes, the creator of “Sandstorm”) taught me Finnish — and how that led to us performing his song together in front of thousands of screaming fans, proving that building real relationships can open unimaginable doors. ✔️ Why Howie D from the Backstreet Boys literally gave me the shirt off his back — and the deeper truth about loyalty and gratitude in this game. ✔️ How I connected with two hip-hop legends (Fatman Scoop and Coolio) we’ve recently lost — and how to make friends with celebrities that will gladly help your career. ✔️ The real secret to smashing it on social media (barely anyone does this right for actual results) ✔️ The right- and wrong way to use AI to hyper charge your marketing. But this isn’t just about crazy stories. Every story comes with a lesson — real-world, battle-tested insights you can use to move from the bedroom or the local bar to stages around the world.
So Who Am I?
I’m KnowleDJ (pronounced Knowledge) — and my journey started over 25 years ago at the tiniest club you could imagine in Kelowna, BC. Back then, it was just me, a pair of dusty turntables, a dream, and a handful of people on the dance floor. Fast forward to today: I’ve headlined events in over 100 cities across 20 countries, and opened and toured with some of the biggest names in the game — including Backstreet Boys, Ice Cube, Flo Rida, Ariana Grande, Mariah Carey, and more. Along the way, I’ve rocked massive arenas, sweaty underground clubs, luxury cruises, and beach festivals where the sand was literally in my mixer. I’ve played for sold-out crowds, empty rooms, and everything in between. I’ve learned how to turn a tough crowd into a loyal fan base — and how to handle the business side that really keeps your career moving. This seminar is me pulling back the curtain on everything I’ve learned — the wins, the mistakes, the hustle, and the real blueprint for turning a love of music into a life you don’t need a vacation from.
Afterwards- Q&A
Stick Around for the Q&A — No Filter, No Secrets After the seminar, I’m opening the floor for a live Q&A session — and trust me, I’m not holding anything back. You can ask me anything: 🎤 How to get your first big break 🎧 How to build real relationships in the industry 💰 How to actually get paid what you’re worth 🌎 How to land international gigs 🔥 How to stay relevant when the game keeps changing No fluff. No sugar-coating. Just real answers from someone who’s been through it all — the good, the bad, and the insane. Bring your questions.
Music is more than just melodies and beats — it’s a movement.
It’s the force that connects us spiritually, physically, and mentally.
When done right, it doesn’t just entertain — it activates something deeper inside us. Every set, every song, every story is a chance to spark that connection.
For me, DJing has never been just about mixing tracks. It’s about building a journey — one that pulls us together in ways more powerful than we ever imagined.
This seminar is an extension of that same mission: using the power of music, stories, and real-world lessons to inspire a whole new generation to dream bigger, move smarter, and stay connected to what really matters.
Thanks for taking the time to read. Hope to see you at the seminar :)